In 2023 we decided to stop building our iOS app. At the time we had functional native apps for both iOS and Android apps with active paying users. If you have ever built applications, you know that iOS apps are more expensive to build than Android. Our iOS app had over a 1000 paying users, but this was still only 10% of our total users. There were the early days of Pinky Promise. At this point we were still experimenting with core product features, talking to our customers ev

At Pinky Promise, we are transforming women’s healthcare with our AI-powered digital platform, making care accessible, instant, and reliable for women across India. Here’s how it works: When a patient comes to the Pinky Promise App and describes her symptom, our chatbot-driven system begins by guiding them through an automated symptom triage. These questions are tailored to them based on their symptoms, medical history, dynamic answers, and all necessary information for an ac

With a small, lean technology team we designed, architected and wrote 30K+ lines of code in 2 months to bring this product to life. This has given us a strong technical foundation upon which we keep building and iterating very quickly. Last time I talked about some of the biggest learnings our early experiments have taught us, and how they have informed the core product decisions that make up the Pinky Promise experience. Now let's dive into the technology. The universal ru

Last time I talked about how we are building one of the world's first AI-powered digital clinics for women, and the experiments and iterations that have brought us here. Today I will dive deeper into the biggest learning that has shaped the product you see today. What are customers said We have spoken to every woman who has completed a consultation on Pinky Promise, and every woman who started a consult but never completed it. In the early days our customers were almost co-b

At Pinky Promise we are building an instant AI-powered digital healthcare app to reliably diagnose and manage women's health. As we provide instant care and improved outcomes, we are making reproductive healthcare accessible to every woman in India. It has been about two months since we launched the new (complete) Pinky Promise product. Building and launching this app was a make-or-break for us at Pinky Promise. Moments like this are eminent and defining in the journey of ev